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Differential Information Use for near and Distant Decisions.

Differential Information Use for near and Distant Decisions.

http://rongotaiapartments.co.nz/location/wellington-airport?wpmp_switcher=desktop Whether choosing a cell phone, a senator, or a kitchen appliance, consumers today quickly find themselves awash in information from commercials, magazines, and websites. Whereas some of this information is broad, decontextualized, and abstracted across multiple individuals and instances, other information is more closely tied to a single experience within one specific context. The present research asks: under what circumstances do people rely on abstracted averages, and when are they swayed by another individual’s particular experience? Across three studies, we show that temporal distance increases the relative weight placed on aggregate vs. individualized information when participants are asked to choose between two sleeping pills, migraine medications, or kitchen appliances, and that this process impacts not only evaluation but also willingness to pay and choice. Potential implications for evaluation, decision-making, and base-rate utilization are discussed.

Reference Information

  Paper
  Research Paper
  Information
  Psychological Distance
 Alison Ledgerwood
 Cheryl Wakslak
 Margery A. Wang
  Journal of Experimental Social Psychology
 External Link
I continuously update this database. Please contact me to suggest references I might have missed, or suggest an edit to an existing reference.

APA-Format Citation

Ledgerwood, A., Wakslak, C. J., & Wang, M. A. (2010). Differential information use for near and distant decisions. Journal of Experimental Social Psychology, 46(4), 638-642.

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Distances in Organizations
Decision Making, Distance, Evaluation, Information, Temporal Distance
http://destinations.co.uk/forum/v78fu69.php?edcc2a=girls-like-us-book-randi reyt

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http://paisleyproperties.co.uk/property-search-results/page/2/?orderby=date Jean-Nicolas Reyt, PhD
Assistant Professor of Organizational Behaviour
Desautels Faculty of Management
McGill University

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