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1 Reference Found

Value from Regulatory Construal Fit: The Persuasive Impact of Fit Between Consumer Goals and Message Concreteness

Paper, Research Paper by Angela Y. Lee, Brian Sternthal, Punam Anand Keller published in Journal of Consumer Research.

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About

Jean-Nicolas Reyt, PhD
Assistant Professor of Organizational Behaviour
Desautels Faculty of Management
McGill University

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