77% of top 100 global brands have a Google+ page

Google+ adoption continues to increase among top 100 brands in the world. 77% of the top 100 global brands now have a Google+ page. Google+ is closing the gap to Facebook. This figure compares to the 61% of top 100 global brands that had a Google+ page a month ago. 16 of the top 100 global brands have set up a Google+ page in the last month. The top 100 global brands is a list from MillwardBrown based on brand value. In 2011, Apple was the most valuable brand in the world.

93% of top 100 global brands have a Facebook Page

The number of Google+ users that are in brands’ circles is increasing. This month, the number of people in circles with the top 100 brands increased over 50% from 147K to 222K. Google remains as the top brand on Google+. Google continues to have the largest  follower contingent of any brand on Google+, having attracted more than 77.000 subscribers. On the last month, Starbucks quadrupled their social followers.

Information on the study

Statistics from:

Sample Size:

Top 100 Global Brands

Geographic Area:

Study Period:

December 2011

Study URL:

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More statistics on Google Plus

Top 100 global brands have 1350 times more Facebook fans than Google+ followers

Google+ referral traffic dropped by 82% in the past 5 months

61% of the top 100 brands have a Google+ Page (Facebook: 93%)

Google +1 is displayed on 12% of the top 10.000 websites (Facebook Like: 16%)

73% of the referral traffic to Google+ comes from other Google websites



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