Social media’s mobile audience grew 44% in Western Europe in a year

23.5% of mobile users in Western Europe access social media

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Many Europeans are accessing social media on mobile devices. In september 2011, 55.1 million mobile users in Western Europe (Germany, Spain, France, Italy, United Kingdom) accessed a social network or a blog on their mobile device. Social media’s mobile audience in Europe is growing. In september 2010, 38.3 million mobile users accessed social media on their mobile devices. In a year, social media’s mobile audience grew by 44% in Western Europe.

24 million people in Western Europe access social media via a mobile app

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Mobile users are frequent social media users. In september 2011, 25 million mobile users in Western Europe accessed social media on their mobile devices almost everyday, which represents a 67% increase compared to the same period last year. Mobile apps are on the rise. While most mobile users accessed social media via a mobile browser (31 million), the number of europeans using mobile apps has doubled in the previous year to reach 24.2 million.