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Google+ adoption continues to increase among top 100 brands in the world. 77% of the top 100 global brands now have a Google+ page. Google+ is closing the gap to Facebook. This figure compares to [...]
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Small and mid-sized businesses are increasingly relying on social media marketing. Nearly half of SMBs (44%) surveyed in the United States utilize social media to market to customers. Facebook is the leading social media [...]
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66% of online adults in the United States use social media platforms such as Facebook and Twitter. Staying in touch with family and friends is their primary motivation to use social media tools. 91% of [...]
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Facebook is becoming a key news destination. 15% of all adults get their news from Facebook at least once a week. The trend is even stronger for young adults. 30% of all 18-34 year [...]
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Internet users are watching increasing amounts of online videos. On october 201 billion videos were watched online globally by 1.3 billion people aged 15 and older. Google leads as the top video platform on the [...]
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Facebook is the leading internet domain in page views. In september 2011, Facebook.com generated 11% of all the page views in the United States, followed by Craigslist.org (5%), Google.com (5%), Yahoo.com (4%) and Youtube.com [...]
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Linkedin is the first professional network on the internet. As of November 3, 2011, Linkedin has 135 million members in over 200 countries and territories. Most of Linkedin’s members are outside the United States. [...]
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Groupon’s web traffic – like its stock price – has been on a steadily decline over the past several months. In June 2011, Groupon.com’s traffic peaked at 33.7 million unique visitors and 66.3 million [...]
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Social networking is big in Europe. In October 2011, 92.7% of the European internet users visited a social network. The penetration rate is slightly higher in most countries in Western Europe. Spain comes first [...]
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Linkedin users tend to be older and more educated than Facebook and Twitter users. Only 30% of Linkedin users are under 34, while 38% are aged 35-49 and 32% are over 50 years old. [...]
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Facebook users are confused with privacy settings. 68% of Facebook users claim they don’t understand Facebook privacy controls. Social network users expect simpler private sharing options. 61% of Facebook users state they would share [...]
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Google+ continues to decline as a referral source. In November 2011, Google+ generated 0.00064% of all of the web’s referral traffic. In comparison, it generated 0.00354% of web referrals in July 2011, right after [...]
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Most Small and Medium Businesses (SMBs) are currently using social media marketing. 81% of SMBs report being present on social media, up from 73% in spring. Social media use is on the rise. Among [...]
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English is still the most used language on Twitter. As of October 2011, the 5 top languages on Twitter are English, Japanese, Portuguese, Spanish and Malay. Unsurprisingly, English is still the top language on [...]
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Most websites display social plugins or links. 53.6% of the largest 10.000 websites on the internet have plugins or links with one or more of the four major social networks (Facebook, Twitter, Google+ and [...]
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Google+ Pages were launched less a month ago. Google announced Google+ Pages on november 7, a functionality very similar to the long-standing Facebook Pages. Brands are moving fast to Google+. In less than a [...]
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Google +1 is spreading quickly on the internet. 11.52% of the top 10.000 websites in the world display Google +1 buttons against 8.07% in august 2011, which represents a 42% growth in just three [...]
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Twitter doubled its mobile audience in a year in Western Europe (Germany, Spain, France, Italy, United Kingdom). 8.6 million mobile users accessed Twitter in september 2011, which represents a 115% increase since last year. [...]
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Most business use social media. 81% of small businesses report using social media marketing, up from 73% in spring 2011. While Facebook is the top social media platform for small businesses, Twitter comes second [...]
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Most of the referral traffic to Google+ comes from Google properties. Indeed, 45.62% of the referral traffic comes from Google’s search engine, while Gmail comes second with a 16.17% share. Among the top ten [...]
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Most children are social media users. 58% of parents report that their 10-13 year olds access mainstream social networks such as Facebook and Twitter. Parents report surprisingly low rates of cyber-bullying. Only 6% of [...]
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Likes and Comments are key tools to create viral effects on Facebook. When users like or comment a post on a Facebook Page, it appears in their activity feed for all their friends to [...]
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Facebook is the dominant source of social media referrals. In october 2011, Facebook accounted for 75% of all referral traffic coming from the top social media platforms. It should be noted that the top social [...]
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Twitter users seem to show little interest for updates from brands. Only 21% of Twitter users follow a brand, compared to 75% of users who do not follow any brand, and 4% who do not [...]
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