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Cell phones are owned by a majority of people in most major countries in the world. 85% of people in the US report owning a cell phone, against 96% in Spain, 89% in Britain, [...]
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Google+ adoption continues to increase among top 100 brands in the world. 77% of the top 100 global brands now have a Google+ page. Google+ is closing the gap to Facebook. This figure compares to [...]
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Small and mid-sized businesses are increasingly relying on social media marketing. Nearly half of SMBs (44%) surveyed in the United States utilize social media to market to customers. Facebook is the leading social media [...]
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Almost half of smartphone users in Western Europe access social media via their mobile devices. 45.2% of smartphones users in Western Europe (United Kingdom, France, Spain, Germany and Italy) use their mobile devices to [...]
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66% of online adults in the United States use social media platforms such as Facebook and Twitter. Staying in touch with family and friends is their primary motivation to use social media tools. 91% of [...]
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Europeans are increasingly using the internet. In 2011, 24% of people aged between 16 and 74 in the European Union have never used the internet. This figure compares to the 42% of Europeans who [...]
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Facebook is becoming a key news destination. 15% of all adults get their news from Facebook at least once a week. The trend is even stronger for young adults. 30% of all 18-34 year [...]
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Internet users are watching increasing amounts of online videos. On october 201 billion videos were watched online globally by 1.3 billion people aged 15 and older. Google leads as the top video platform on the [...]
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The number of internet users is growing. 76% of adults in the United States go online in a typical day, compared to 66% in August 2006 and 50% in August 2000. Internet users increasingly go online [...]
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Consumers are increasingly scanning 2D barcodes, including QR codes. 5% of adults with a mobile phone in the United States now scan QR codes with their smartphone. A year ago, only 1% of adults [...]
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Facebook is the leading internet domain in page views. In september 2011, Facebook.com generated 11% of all the page views in the United States, followed by Craigslist.org (5%), Google.com (5%), Yahoo.com (4%) and Youtube.com [...]
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Webmail continues to be the dominant platform for email use. 44% of emails are read on webmail platforms such as Gmail and Yahoo Mail. Desktop is still big. Desktop comes after webmail with a [...]
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Linkedin is the first professional network on the internet. As of November 3, 2011, Linkedin has 135 million members in over 200 countries and territories. Most of Linkedin’s members are outside the United States. [...]
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Most people want news with no political views. The majority of people in the US (63%) say they prefer news sources with no particular political point of view, while 29% say they prefer news [...]
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Groupon’s web traffic – like its stock price – has been on a steadily decline over the past several months. In June 2011, Groupon.com’s traffic peaked at 33.7 million unique visitors and 66.3 million [...]
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Internet advertising is growing. $72.8 billion were spent globally in online advertising in 2011, against $63.9 billion in 2010, which represents a 14% growth year-on-year. Paid search is the biggest segment. 49% of online [...]
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The number of downloads in the Apple App Store and the Android Market has quadrupled over the last 12 months. 2.6 billion mobile applications were downloaded worldwide in October 2011 against 600 billion in [...]
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Social networking is big in Europe. In October 2011, 92.7% of the European internet users visited a social network. The penetration rate is slightly higher in most countries in Western Europe. Spain comes first [...]
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Linkedin users tend to be older and more educated than Facebook and Twitter users. Only 30% of Linkedin users are under 34, while 38% are aged 35-49 and 32% are over 50 years old. [...]
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Facebook users are confused with privacy settings. 68% of Facebook users claim they don’t understand Facebook privacy controls. Social network users expect simpler private sharing options. 61% of Facebook users state they would share [...]
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Google+ continues to decline as a referral source. In November 2011, Google+ generated 0.00064% of all of the web’s referral traffic. In comparison, it generated 0.00354% of web referrals in July 2011, right after [...]
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Most Small and Medium Businesses (SMBs) are currently using social media marketing. 81% of SMBs report being present on social media, up from 73% in spring. Social media use is on the rise. Among [...]
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