Archives for 2011
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Cell phones are owned by a majority of people in most major countries in the world. 85% of people in the US report owning a cell phone, against 96% in Spain, 89% in Britain, [...] |
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Google+ adoption continues to increase among top 100 brands in the world. 77% of the top 100 global brands now have a Google+ page. Google+ is closing the gap to Facebook. This figure compares to [...] |
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Small and mid-sized businesses are increasingly relying on social media marketing. Nearly half of SMBs (44%) surveyed in the United States utilize social media to market to customers. Facebook is the leading social media [...] |
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Almost half of smartphone users in Western Europe access social media via their mobile devices. 45.2% of smartphones users in Western Europe (United Kingdom, France, Spain, Germany and Italy) use their mobile devices to [...] |
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66% of online adults in the United States use social media platforms such as Facebook and Twitter. Staying in touch with family and friends is their primary motivation to use social media tools. 91% of [...] |
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Europeans are increasingly using the internet. In 2011, 24% of people aged between 16 and 74 in the European Union have never used the internet. This figure compares to the 42% of Europeans who [...] |
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Facebook is becoming a key news destination. 15% of all adults get their news from Facebook at least once a week. The trend is even stronger for young adults. 30% of all 18-34 year [...] |
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Internet users are watching increasing amounts of online videos. On october 201 billion videos were watched online globally by 1.3 billion people aged 15 and older. Google leads as the top video platform on the [...] |
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The number of internet users is growing. 76% of adults in the United States go online in a typical day, compared to 66% in August 2006 and 50% in August 2000. Internet users increasingly go online [...] |
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Consumers are increasingly scanning 2D barcodes, including QR codes. 5% of adults with a mobile phone in the United States now scan QR codes with their smartphone. A year ago, only 1% of adults [...] |