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Cell phones are owned by a majority of people in most major countries in the world. 85% of people in the US report owning a cell phone, against 96% in Spain, 89% in Britain, [...]
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Google+ adoption continues to increase among top 100 brands in the world. 77% of the top 100 global brands now have a Google+ page. Google+ is closing the gap to Facebook. This figure compares to [...]
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Internet users are watching increasing amounts of online videos. On october 201 billion videos were watched online globally by 1.3 billion people aged 15 and older. Google leads as the top video platform on the [...]
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Webmail continues to be the dominant platform for email use. 44% of emails are read on webmail platforms such as Gmail and Yahoo Mail. Desktop is still big. Desktop comes after webmail with a [...]
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Linkedin is the first professional network on the internet. As of November 3, 2011, Linkedin has 135 million members in over 200 countries and territories. Most of Linkedin’s members are outside the United States. [...]
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Internet advertising is growing. $72.8 billion were spent globally in online advertising in 2011, against $63.9 billion in 2010, which represents a 14% growth year-on-year. Paid search is the biggest segment. 49% of online [...]
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The number of downloads in the Apple App Store and the Android Market has quadrupled over the last 12 months. 2.6 billion mobile applications were downloaded worldwide in October 2011 against 600 billion in [...]
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Linkedin users tend to be older and more educated than Facebook and Twitter users. Only 30% of Linkedin users are under 34, while 38% are aged 35-49 and 32% are over 50 years old. [...]
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Google+ continues to decline as a referral source. In November 2011, Google+ generated 0.00064% of all of the web’s referral traffic. In comparison, it generated 0.00354% of web referrals in July 2011, right after [...]
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English is still the most used language on Twitter. As of October 2011, the 5 top languages on Twitter are English, Japanese, Portuguese, Spanish and Malay. Unsurprisingly, English is still the top language on [...]
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The dividing line between personal and business use of nomadic devices is blurring. 45% of IT managers report being unaware of all the personal devices used by their staff for business purposes. Many companies [...]
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Most websites display social plugins or links. 53.6% of the largest 10.000 websites on the internet have plugins or links with one or more of the four major social networks (Facebook, Twitter, Google+ and [...]
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Google+ Pages were launched less a month ago. Google announced Google+ Pages on november 7, a functionality very similar to the long-standing Facebook Pages. Brands are moving fast to Google+. In less than a [...]
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Google +1 is spreading quickly on the internet. 11.52% of the top 10.000 websites in the world display Google +1 buttons against 8.07% in august 2011, which represents a 42% growth in just three [...]
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Most children are social media users. 58% of parents report that their 10-13 year olds access mainstream social networks such as Facebook and Twitter. Parents report surprisingly low rates of cyber-bullying. Only 6% of [...]
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Likes and Comments are key tools to create viral effects on Facebook. When users like or comment a post on a Facebook Page, it appears in their activity feed for all their friends to [...]
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Facebook is the dominant source of social media referrals. In october 2011, Facebook accounted for 75% of all referral traffic coming from the top social media platforms. It should be noted that the top social [...]
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Google Android ranks as the top and fastest growing smartphone platform worldwide. In one year, Android doubled its market share from 25.3% in the third quarter of 2011 to the current 52.5%. Overall, there [...]
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