Apple iOS drives 61% of mobile traffic in Western Europe (Google Android: 21%)

The smartphone market keeps growing fast in Western Europe. In August 2011, 91 million mobile subscribers in Germany, France, Italy, Spain and the United Kingdom reported using smartphones, up 46% from last year. Apple iOS was the first mobile platform in Western Europe with a 30.5% share of smartphones in use. Symbian came second with a 28.7% market share, followed by Google Android (23.5%), RIM (8.1%) and Microsoft (5.5%).

Apple iOS drives most on the non-computer traffic in Western Europe. 61.1% of mobile traffic is generated by iOS, which represents twice its market share. Google Android came second, with a 20.3% market share, followed by RIM (8.5%) and Symbian (2.7%). These figures indicate that on average, Symbian users consumed less digital media than other platforms users.  iPads fueled almost half of iOS traffic. Comprising less than a quarter of iOS devices in use, iPads accounted for 43% of all iOS traffic in Western Europe.