20% of SMBs employ someone to manage their social media marketing
Small and mid-sized businesses are increasingly relying on social media marketing. Nearly half of SMBs (44%) surveyed in the United States utilize social media to market to customers. Facebook is the leading social media platform. Of those using social media marketing, an overwhelming majority (86%) have Facebook accounts.
6% of SMBs hire consultants to manage their social media marketing
Most small and mid-sized businesses do not hire new employees to take care of their social media marketing. 74% of SMBs do not employ anyone to manage their social media marketing. 20% report employing someone either full-time (8%) or part-time (12%) to take care of that. Only 6% of SMBs report employing a consultant to manage their social media marketing.
Information on the study
Statistics from: |
Zoomerang |
Sample Size: |
1180 SMBs
|
Geographic Area: |
USA |
Study Period: |
August 2011
|
Study URL: |
Access study |
|
|
Join my newsletter
Stay ahead of social media, mobile and technology trends. Subscribe to my newsletter to receive my upcoming articles and get exclusive content.
130 
10 
3
We have found that many of our clients do not have the time or expertise to devote to Social Media. We prefer to work closely with someone in the company, to keep the social media posts fresh and relevant
Posted on December 19, 2011 at 3:47 pm.
Most consumers “follow” or “like” a brand on a social network because they want to feel privileged and have inside stories. I don’t see why a PR agency could not take care of a company’s social media marketing as long as there is a close collaboration.
Posted on December 19, 2011 at 4:59 pm.