68% of internet users in Europe visit Facebook

Social networking is big in Europe. In October 2011, 92.7% of the European internet users visited a social network. The penetration rate is slightly higher in most countries in Western Europe. Spain comes first with a social networking penetration rate of 98.2%, followed by the United Kingdom (97.5%) and Italy (93.1%). France and Germany are slightly below the European average. France comes fourth in Western Europe (91%) and Germany comes fifth (89.6%).

Facebook ranks as the top social network in Europe. In October 2011, 68.4% of the European internet users visited Facebook. Facebook not only ranks as the leading social network in Europe overall, but also in every country in Western Europe. The penetration rates in Western Europe are even higher than in Europe overall. The United Kingdom comes first with a 80.4% penetration rate, followed by Italy (79.8%), Spain (77.8%), France (74.4%) and Germany (72.7%).